Within the area of social selling, building your authority and credibility stems from:
- Publishing informative and intelligent content.
- Making relevant comments on connections posts.
- Having your profile optimised and attractive to potential buyers
This is based upon the persuasion principle of authority.
We have a range of technology that listens across a vast range of sources to provide up to the minute market analysis, such as
Where stories are originating from
capturing market sentiment over time
We provide a
Dedicated feed of stories
that you can select from and share to your audience demonstrating your expertise and advanced understanding of your market:
This is an optional extra service that attracts additional charges.
Taking the Guess Work Away
Our systems analyse vast sums of content shared across the web and make recommendations about the best formats, hashtags and times of day to post to maximise results.
The best content to share will typically come from understanding the pain points, questions and concerns that your prospective customers have.
Once you understand these, we can assist you in creating content that addresses these factors. In the buyers mind you begin to be positioned as an expert and trusted source of advice in your field.
Making relevant comments on connections posts.
We can comment on your behalf on your connection’s posts. It’s important that comments represent your voice, knowledge and experience.
For comments we use the ‘PACMAN’ acronym to guide us. All our comments deliver the following:
Our comments are always supportive and positive in nature
For lead generation we do not look to challenge people’s beliefs or stance. We look to support or at least avoid contradiction
The use of questions is a powerful way to create a dialogue between parties and build the foundations of a relationship
The meaning of our comments is intended to be aligned to the narrative of the post that is being commented on
Not all customers wish for us to engage in commenting on their behalf. The service can be adjusted to fit the exact approach desired by you.
You remain in control of your account 100% of the time.
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