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Building the target audience

LinkedIn b2b lead generation is made easier with the right connections.

Finding the right connections on LinkedIn and sending connection requests is a time-consuming job.

noun Target 855657 400x400 - Building the target audienceWe can add up up to
350 – 500
new pin-point targeted
connections each month

Our advanced technology allows us to identify target profiles from across multiple social networks and connect with them on LinkedIn.

Picture 1 - Building the target audience

In days gone by, finding and engaging with the right audience consisted of a lot of cold calling, face to face networking and drop-ins etc. LinkedIn has changed the landscape for building your target audience completely. Your LinkedIn b2b marketing strategy and the success of your LinkedIn lead generation efforts are based on having the right audience. Around 2/3 of B2B buyers will make their decisions via online content. The rules of the game have changed. Have you changed with them?

We are now in an age where the influencing steps to make a sale – reciprocity, scarcity, authority, consistency, liking and consensus can be conducted in a safe public space. Buyers can ‘dip their toe into the water’ of who you are, your service and offering without being pressured by a phone call or face to face meeting.

Building your target audience is based on warm introductions. We never use the standard connection message. We will also include the prospects name and at least 2 reasons for suggesting the connection request. If there are mutual connections, this can also be an advantage.

Prior to sending connection requests, it’s important to get your LinkedIn profile fully optimised. Viewing profiles is the #1 activity on the platform, so we’ll help you optimise yours with the buyer in mind – what sort of language will resonate with them? Are all the sections completed properly? Is it clear what you do? A first class profile is a fundamental part of a success audience building campaign. We’re a LinkedIn marketing agency that understands the importance of small details in the way we grow your audience. 

As your audience begins to build, trust can be established by asking insightful questions, discussing industry news and sharing helpful posts.

The Collate Systems approach to building a target audience is based upon using our profiling tools, in house technology and best practices from social selling.

You should treat LinkedIn as if it were a real life networking event. Be interested in others. Look to see where you can add value and give people a compelling reason to engage with you.

targetaudience - Building the target audience

Personal Brand and How To Achieve It

This is the same for the information that people will take in from your LinkedIn account. People won’t necessarily remember the data that you present them with, unless it’s directly relevant, but they will remember your personality traits, your story and your preferences. Everyone loves a story about people, emotions, events, a hero, perhaps an obstacle that was overcome.

LinkedIn Social Selling Is Here To Stay – Get Ahead!

Establish credibility & authority. Why should this person give up their time for you? Do you know how many people sell widgets like your product or your service? You’ve got a USP. So what? During this call, you can tell your buyer of all the companies that do business with you, but it’s just words. They might be picking their nose and eating it whilst talking to you and you have no idea what’s stuck and what hasn’t. (in terms of your messages, not his / her nose findings).

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