Direct Promotion of Services
Our service includes personalised direct messages to your connections.
One of the major benefits of our service is our ability to segment your audience. Not every connection is relevant for every marketing campaign. Our service allows for pinpoint accuracy of your direct marketing.
We’ll work with you to create audience segments – key buyers, influencers, hot leads etc. This is an ongoing activity – as new connections are added to your audience, they are included in the different segments. When content is created and shared, this is a great moment to directly bring it to the attention of your audience.
Once the unique segments exist we can create and schedule direct message campaigns to draw attention to your content, profile or promotions.
We aim to deliver your long-term success. This means avoiding ‘sales’ messages immediately after making a new connection.
The approach is based on the persuasion principles of authority and scarcity.
We can include in your direct marketing rich media, such as links and images.
We have further technology that allows for tracking of link clicks and re-marketing to those who have expressed interest in your offering.
There are also best practices for direct messages suggested directly by LinkedIn which we adopt in our own approaches. These include: knowing your goals, personalising the content, keeping it short and to the point and being clear about one specific action if one is required.
Messages should be helpful, informative and engaging. Building trust and credibility is the aim.
Prospects that engage back can be treated in unique ways, ensuring that the communications they receive are personal, authentic and relevant.
Within the direct messages, we can use lead magnets and offer something for free in exchange for an action on behalf of the recipient. This can be access to a thought provoking e-book, an online guide or similar in exchange for booking in a call or even replying to the message.
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