Importance of Keyword Analysis: Keyword analysis is essential for your website’s SEO. Optimising your website for search engines is paves the way for its success. Keywords are a big part of this. To get the right keywords that are going to work in your favour, any SEO expert will tell you that you need to conduct a thorough keywords analysis before you include any on your site.
Why Have Keywords for Your SEO UK?
Importance of Keyword Analysis for optimising your webpages. They are what search engines use to link your website to relevant searches conducted on the internet.
If you don’t take the time to analyse keywords and then include in your webpages, you’ll find it extremely difficult – if not impossible – to get a decent ranking in search engines. Because, according to search engine bots, your site wont be related to any specific searches.
How do you Choose Keywords Without SEO Expert Help?
Although working with an SEO company makes the process far simpler and far less time-consuming for you, it’s possible to do it yourself if you want to. Keep in mind though that an SEO consultant will be able to hone in on specific keywords that will bring your the most search engines success.
But, if you’re going it alone, read on…
Not all keywords are made equal and they shouldn’t be chosen at random. They should be analysed before using them to determine if they will work for you. Choosing some at random could have a negative impact on your SEO, which is what you definitely don’t want!
Consider how many websites are in search engine directories. Then consider the competition for certain keywords. All websites have competitors out there, some far more than others.
If you’re website offers similar services to several already-established big companies, you need to think carefully about the keywords you choose. Big companies usually have their own in-house SEO expert working with them to optimise their websites. If you’re doing this yourself, you don’t have the luxury of utilising expert SEO knowledge.
When you’re analysing and picking your keywords, consider the following:
Their relevance – Your keywords must actually be relevant to your website. Since search engines put user-experience at the top of their priority list. Ranking your site for non-relevant keywords would be contradictory to this, so they wont do it.
Long-tail keywords – Long-tail keywords are considerably more targeted than simple one-word keywords. They are words grouped together that people use when conducting searches online. You can even include locations, for example “digital marketing company Birmingham” is a long-tail keyword.
Their search volume VS their competition – If you’re a new website or small company, it’s better to pick keywords that have low competition and high search volume. If there’s a lot of competition for certain keywords, ranking for those will take a long time and a lot of effort. Establish yourself with low-competition keywords first.
So, What’s Keyword Analysis and How do you do it?
Importance of Keyword Analysis – Keyword analysis is the process of analysing keywords to pre-determine their success.
In a basic sense, you can split the process up into three steps:
1) Your first step should be to brainstorm some ideas of what your targeted audience are going to type into search bars. Your brainstorming session should be based around things such as the benefits of your products or services, potential problems your audience may have, the actual name of your products or services, and what competition you have out there.
2) Your next step is to use a keyword search tool, such as Google.
When you type your brainstormed keywords into a keyword tool, it will also give you alternative related suggestions for your keywords.
You can choose any of the suggested keywords you consider to be relevant to your website. But, be sure to base your chosen keywords on their competition and search volumes. Keyword tools give you this information so you can make informed decisions.
3) Thirdly, you need to place your keywords on your website by incorporating them into your text. Use a keyword density of around 1-3% so that search engines don’t consider them as spam. Also, use a different primary keyword for each web page.
Use Your Words to Your Advantage
Now you know how to use keywords, you can use them to optimise your website in search engines. If you’re pressed for time, an SEO company can complete all your keyword analysis and inclusion for you.
Thanks for reading this blog. We are Collate Systems, a digital marketing company in Malvern, and covering Worcestershire, Birmingham and London. To find out more about our services, get in touch with us today.