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0121 389 0955| 0203 581 5914 | 01684 439 673 info@collatesystems.com
CollateSystemsLogo transparent white colour - Lead Generation

Lead Generation

Leads are the fuel that charge your sales pipeline, and such, your business.

Some, (not all) leads will convert into paying customers. When the conversion ratio is too small, however, it can be a struggle to find positive ROI with lead generation efforts. The Collate Systems service strikes the sweet spot in providing a clear return on investment for your lead generation activities.

Any lead generation strategy needs to balance quantity v’s quality. Whilst more leads theoretically means more customers, if only a small fraction are actually converting, the method probably requires refinement.

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The scope of our service is to convert people from online LinkedIn connections to people that are willing to engage in a telephone call with you.

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The act of lead generation arrives when rapport has been built between parties.

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People find it easier to agree to a call with a person they ‘know, like and trust’.

 

The steps that we follow systematically allow prospects to get to know you through a process of staying in their minds with profile views, messages, post likes, endorsements, etc .They will begin to like you as their posts are liked, their anniversaries are recognised, and comments are added to their content etc. They will begin to trust you through the quality of the content being shared and the consistency with which the LinkedIn platform is used.
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Asking for the meeting / call

The best time to ask for the meeting / call is when there has been positive contact between the parties; such as an interaction over a post or an exchange via message.

You can either handle the final ask for the meeting directly based on your interactions, or we can broadcast a message to certain users suggesting a discovery call. Most likely is a combination of the two approaches.

This is based on the persuasion principle of liking.

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We also have trained sales staff who can call the prospect on your behalf to book in a discovery call via LinkedIn messaging.

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We offer a sustainable and authentic approach to lead generation within your target market.

At the point a prospective customer has agreed to schedule a call with you, our part in the process has been completed and it is over to you to participate in the call and conduct a more detailed fact find and needs analysis of your prospective customer.

Personal Brand and How To Achieve It

This is the same for the information that people will take in from your LinkedIn account. People won’t necessarily remember the data that you present them with, unless it’s directly relevant, but they will remember your personality traits, your story and your preferences. Everyone loves a story about people, emotions, events, a hero, perhaps an obstacle that was overcome.

LinkedIn Social Selling Is Here To Stay – Get Ahead!

Establish credibility & authority. Why should this person give up their time for you? Do you know how many people sell widgets like your product or your service? You’ve got a USP. So what? During this call, you can tell your buyer of all the companies that do business with you, but it’s just words. They might be picking their nose and eating it whilst talking to you and you have no idea what’s stuck and what hasn’t. (in terms of your messages, not his / her nose findings).

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