Leads are the fuel that charge your sales pipeline, and such, your business.
Some, (not all) leads will convert into paying customers. When the conversion ratio is too small, however, it can be a struggle to find positive ROI with lead generation efforts. The Collate Systems service strikes the sweet spot in providing a clear return on investment for your lead generation activities.
Any lead generation strategy needs to balance quantity v’s quality. Whilst more leads theoretically means more customers, if only a small fraction are actually converting, the method probably requires refinement.
The scope of our service is to convert people from online LinkedIn connections to people that are willing to engage in a telephone call with you.
The act of lead generation arrives when rapport has been built between parties.
People find it easier to agree to a call with a person they ‘know, like and trust’.
Asking for the meeting / call
The best time to ask for the meeting / call is when there has been positive contact between the parties; such as an interaction over a post or an exchange via message.
You can either handle the final ask for the meeting directly based on your interactions, or we can broadcast a message to certain users suggesting a discovery call. Most likely is a combination of the two approaches.
This is based on the persuasion principle of liking.
We also have trained sales staff who can call the prospect on your behalf to book in a discovery call via LinkedIn messaging.
We offer a sustainable and authentic approach to lead generation within your target market.
At the point a prospective customer has agreed to schedule a call with you, our part in the process has been completed and it is over to you to participate in the call and conduct a more detailed fact find and needs analysis of your prospective customer.
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