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CollateSystemsLogo transparent white colour - Profile Optimisation

LinkedIn Profile Optimisation

LinkedIn lead generation is helped when you have a great profile. 

To help you get the most from your LinkedIn marketing campaign, we’ll work with you to optimise your profile. 

Prior to commencing LinkedIn lead generation, we consider:

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Profile Image

A professional headshot and visible to everyone

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Background Image

Representing you / your company / your brand

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Headline

Needs to be clear, original and creative

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Summary

It’s okay to use some personality. Make it accurate & if you are great at what you do, then tell the world

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Workplace Information

A professional headshot and visible to everyone

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Skills

Representing you / your company / your brand

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URL

Create a custom profile URL

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Recommendations

Give recommendations & ensure you have recommendations on your profile

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Write articles

Write articles to demonstrate your knowledge: A minimum of 3 is recommended.

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Keyword Research

Carry out keyword research and ensure these are used in your profile. This will help with being found in searches.

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Privacy Settings

Check your privacy settings. We recommend disabling ‘other people viewed’ when your profile is being reviewed

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Contact Information

Add the full compliment of contact information, including contact numbers, emails and Twitter

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Measure Success

Measure the success of your profile by tracking profile views and search result listings

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Use Media

Use media within your LinkedIn profile, such as a professional video to introduce yourself to people that visit your profile

 

Personal Brand and How To Achieve It

This is the same for the information that people will take in from your LinkedIn account. People won’t necessarily remember the data that you present them with, unless it’s directly relevant, but they will remember your personality traits, your story and your preferences. Everyone loves a story about people, emotions, events, a hero, perhaps an obstacle that was overcome.

LinkedIn Social Selling Is Here To Stay – Get Ahead!

Establish credibility & authority. Why should this person give up their time for you? Do you know how many people sell widgets like your product or your service? You’ve got a USP. So what? During this call, you can tell your buyer of all the companies that do business with you, but it’s just words. They might be picking their nose and eating it whilst talking to you and you have no idea what’s stuck and what hasn’t. (in terms of your messages, not his / her nose findings).

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Newsletter - Yes Please!

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It's totally free.

 

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