Communicate with content. Blogs, memes, infogrpahics, videos, emails, tweets and more are all forms of valuable content
What is Content Marketing?
Content marketing involves using any (yes any) content that helps you deliver on your marketing goals.
Remember, search engines such as Google will reward you and your website if the content you are producing adds some value to the person visiting your site. Give some thought to what the objectives are for your content, the audience that it is aimed at and message you are looking to put across.
For example, you may want to establish your authority within your market place by sharing your knowledge in the form on blogs or infographics. This gives the reader of your website something of value and possibly answers the questions they had in mind when searching. Search engines look positively at this.
Your content can also be shared on social media, and links to your content placed on other sites. This is the essence of content marketing.
How do you decide what content to market and what to share?
The content you create and share will vary between your website, different social networks and by what you are aiming to achieve. People have short attention spans and so placing key information early and clearly in your content will help. The use of analytics will support your content efforts by allowing you to see how many times people have viewed your content, shared it and clicked through to your site as a result.
Consistency is the key with your content strategy; the average life of a tweet is said to be 18 minutes – so to stay current and relevant in people’s awareness, a steady stream of content is desirable.
Collate Systems can supply the steady stream of engaging, relevent and informative content, alongside using data to track and improve it’s success.
- Full SEO audit and action plan
- Keyword analysis and tracking
- Competitor analysis x 2
- Google search console management
- Local business citations x 10
- 1 x Blog per month
- 1 x Infographic
- 10 backlinks created
- Google rank tracking x 15 keywords
- Monthly consultation
- Ongoing optimisation of website (7 page limit)
- Monthly reporting
- Twitter management
- Facebook management
- Social video creation
- Touch point analysis
- Everything from the alpha package, AND:
- Google analytics and touchpoint analysis
- 2 x blogs per month
- Business directory citations x 15
- Twitter posts (4 per week)
- Facebook posts (4 per week)
- 2 x infographics
- 1 x Social video
- 15 backlinks created
- Ongoing optimisation of website (15 page limit
- Custom reporting
- Facebook growth strategy
- Everything from the beta package, AND:
- 20 backlinks created
- 4 x blogs per month
- 4 x infographics
- Competitor analysis x 4
- Custom reporting agreed
- Dedicated account manager
- Business directory citations x 20
- Facebook growth strategy
- 2 x Social video
- Google rank tracking x 25 keywords
Not quite what you're after?
Your business is unique. Your goals are unique. You are unique and your budget may be too. We can create a package that fits most budgets and objectives. Book your FREE consultation for more information about how we can help.
Book a free consultation
Book a consultation
Download free eBook
Send us a message
Contact us Today!
Book a demonstration