What is Local SEO?
Local SEO is an extremely effective method that you should start looking into today!
Search Engine Optimization is a term that has popped up with the advent of digital marketing. SEO is basically the process of optimizing your web page and the content so that it appears at a prominent position when customers search for relevant keywords. It is a great way of advertising and making sure that your product reaches a much larger target audience.
There are different nuances to this concept and local search engine optimization is just one of them! Local SEO is basically the process of optimizing a website to be found in local search results. It is a strategic process that will help you advertise your product to the customers nearest to you.
The difference between international SEO and local SEO is the intent behind the keywords that are being searched for. For example, there is a huge difference between searching for ‘How to Make Great Coffee’ and ‘Coffee Shops Near Me’.
The second helps the search engine understand that the consumer is looking for something location-based and thus pulls up the relevant information. Local SEO is extremely useful for businesses that have physical branches such as a grocery store, hospital or electrician company.
Local SEO is important because study results find that after conducting a search, up to 50% of the individuals visited a physical store near them that very day! Given that it has such tangible results, it is an effective tool to use when reaching out to your target audience.
Moreover, local SEO is a great return on investment since it is highly cost-effective. You reach the customers when they need your product – not when they do not. So exposure is not wasted and is only utilized according to what is needed at that particular moment.
Download your FREE eBook on your complete guide to SEO today!
- Full SEO audit and action plan
- Keyword analysis and tracking
- Competitor analysis x 2
- Google search console management
- Local business citations x 10
- 1 x Blog per month
- 1 x Infographic
- 10 backlinks created
- Google rank tracking x 15 keywords
- Monthly consultation
- Ongoing optimisation of website (7 page limit)
- Monthly reporting
- Twitter management
- Facebook management
- Social video creation
- Touch point analysis
- Everything from the alpha package, AND:
- Google analytics and touchpoint analysis
- 2 x blogs per month
- Business directory citations x 15
- Twitter posts (4 per week)
- Facebook posts (4 per week)
- 2 x infographics
- 1 x Social video
- 15 backlinks created
- Ongoing optimisation of website (15 page limit
- Custom reporting
- Facebook growth strategy
- Everything from the beta package, AND:
- 20 backlinks created
- 4 x blogs per month
- 4 x infographics
- Competitor analysis x 4
- Custom reporting agreed
- Dedicated account manager
- Business directory citations x 20
- Facebook growth strategy
- 2 x Social video
- Google rank tracking x 25 keywords
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