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CollateSystemsLogo transparent white colour - Local SEO

Local SEO

Local Search Engine Optimisation helps raise your profile within your local area. We offer a range of local SEO services designed to help you increase your leads, sales and reputation. 

What is Local SEO?

Local SEO is essentially the process of optimising a website to be found in their local search results. It is a strategic process that will help you advertise your product to the customers nearest to you.

SEO is the careful process of optimising your web page and the contents, so that it appears at a prominent position when customers search for relevant keywords.

Search Engine Optimisation is a term that has popped up with the advent of digital marketing.  It is a great way of advertising and making sure that your product reaches a much larger target audience.

There is also Local SEO. This is based on the concept that 80% of disposable income was found to be spent 20 miles from home.You can therefore mop up business from locals in addition to those far away.

The difference between SEO and local SEO is the intent behind the keywords that are being searched for. For example, there is a huge difference between searching for ‘How to Make Great Coffee’ and ‘Great Coffee Near Me’. The second helps the search engine understand that the consumer is looking for something location-based and thus pulls up the relevant information. 

Local SEO is also extremely useful for businesses that have physical branches such as a grocery shop, hairdressers or electrical shop.

Local SEO is important because study results find that after conducting a search, up to 50% of the individuals visited a physical store near them that very day! Given that it has such tangible results, it is an effective tool to use when reaching out to your target audience.

Moreover, local SEO is a great return on investment since it is highly cost-effective. You reach the customers when they need your product – not when they do not. So exposure is not wasted and is only utilised according to what is needed at that particular moment.

Local SEO is an extremely effective method that you should start looking into today.

We offer a range of local SEO services, advice and resources.

 

Alpha

£495

  • Full SEO audit and action plan
  • Keyword analysis and tracking
  • Competitor analysis x 2
  • Google search console management
  • Local business citations x 10
  • 1 x Blog per month
  • 1 x Infographic
  • 10 backlinks created
  • Google rank tracking x 15 keywords
  • Monthly consultation
  • Ongoing optimisation of website (7 page limit)
  • Monthly reporting
  • Twitter management
  • Facebook management
  • Social video creation
  • Touch point analysis

Beta

£900

  • Everything from the alpha package, AND:
  • Google analytics and touchpoint analysis
  • 2 x blogs per month
  • Business directory citations x 15
  • Twitter posts (4 per week)
  • Facebook posts (4 per week)
  • 2 x infographics
  • 1 x Social video
  • 15 backlinks created
  • Ongoing optimisation of website (15 page limit

 

  • Custom reporting
  • Facebook growth strategy

Delta

£1200

  • Everything from the beta package, AND:
  • 20 backlinks created
  • 4 x blogs per month
  • 4 x infographics
  • Competitor analysis x 4
  • Custom reporting agreed
  • Dedicated account manager
  • Business directory citations x 20
  • Facebook growth strategy
  • 2 x Social video
  • Google rank tracking x 25 keywords

Not quite what you're after?

Your business is unique. Your goals are unique. You are unique and your budget may be too. We can create a package that fits most budgets and objectives. Book your FREE consultation for more information about how we can help. 

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Why Do SEO?

Doing SEO right will create enormous and sustainable financial benefits for you business. But doing it wrong can cost you time and money, and can also make you feel like giving up on the whole SEO/website thing, which would be the worst thing you could do.

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