0121 389 0955 info@collatesystems.com

SEO Analytics

If you don’t measure it, it won’t happen. Using tools such as google analytics, google search console, conversion rate optimisation, rank tracking and competitor analysis we ensure you get where you want to be. 

What are SEO Analytics?

If SEO is art of getting the right quality and quantity of traffic to your site, then SEO analytics are how you know you’ve done it. 

The type of analytics you will need for your SEO project will vary depending on what you are aiming to achieve. Being clear in your own mind about what you want to achieve is the best starting point – for example, if you want more people to complete a contact form, or to appear higher in the search engine results page (SERP), or to attract the right type of person to your site you will want to establish different metrics. 

At Collate Systems we will work with you to identify macro and micro goals for your business and website and create long term metrics to assess our progress towards them. These may include, cost per click, cost per acquisition, click through rate, target audiences, bounce rates, session duration, number of visitors, conversion rates, newsletter sign ups and more. 

If everything is trackable, is it sensible to track everything?

The short answer is no. Your business is unique and what we measure, how frequently it is evaluated and the decisions that are taken as a result need to be too.

We are experts in establishing and tracking analytics data to help you achieve more leads, sales and brand awareness.

Understanding the available data and making decisions based on it is our area of specialism so you can focus on running your business.

Many of the SEO analysis tools available to track the performance of your website and digital presence, such as google analytics provide a powerful range of options for understanding the behaviour of the people accessing your site. A decision is only as good as the information it is based on and with Collate Systems you’ll get first rate information to inform first rate decisions.


Free eBook

Download your FREE eBook on your complete guide to SEO today!



  • Full SEO audit and action plan
  • Keyword analysis and tracking
  • Competitor analysis x 2
  • Google search console management
  • Local business citations x 10
  • 1 x Blog per month
  • 1 x Infographic
  • 10 backlinks created
  • Google rank tracking x 15 keywords
  • Monthly consultation
  • Ongoing optimisation of website (7 page limit)
  • Monthly reporting
  • Twitter management
  • Facebook management
  • Social video creation
  • Touch point analysis



  • Everything from the alpha package, AND:
  • Google analytics and touchpoint analysis
  • 2 x blogs per month
  • Business directory citations x 15
  • Twitter posts (4 per week)
  • Facebook posts (4 per week)
  • 2 x infographics
  • 1 x Social video
  • 15 backlinks created
  • Ongoing optimisation of website (15 page limit


  • Custom reporting
  • Facebook growth strategy



  • Everything from the beta package, AND:
  • 20 backlinks created
  • 4 x blogs per month
  • 4 x infographics
  • Competitor analysis x 4
  • Custom reporting agreed
  • Dedicated account manager
  • Business directory citations x 20
  • Facebook growth strategy
  • 2 x Social video
  • Google rank tracking x 25 keywords

Not quite what you're after?

Your business is unique. Your goals are unique. You are unique and your budget may be too. We can create a package that fits most budgets and objectives. Book your FREE consultation for more information about how we can help. 

Benefits of Using Technology to Communicate

The temptation may be to add them to a Facebook group, a text chain, or send an email! Nowadays, people can even be added to WhatsApp groups for quick communication between members. This is not always the best route as they are not private or secure and you cannot ever know who is reading or even adding to your group. You are better finding your own private space.


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