Search Engine Optimisation (SEO) is all about increasing traffic to your website with a focus on both quantity and quality. Improve your organic search listings with Collate Systems.
What is SEO?
Good SEO practices are not surrounded in mystery. Doing them well requires consistency and effort.
The end result of SEO is very easy to understand. Someone types something into a search engine and your website appears on the search engine results page (SERP).
The process of getting your website onto the SERP has a number of parts. You want to achieve:
- Organic results where possible
- Higher levels of traffic
- The right traffic, from people interested in what you are doing
Getting your SEO right has a number of factors, such as thinking with a mobile first strategy, reducing image sizes, creating simple internal linking, having great content and making that content easy to understand and read, producing white hat backlinks, sharing sitemaps with search engines, having sensible naming conventions for your pages, along with meta titles and tagging your pages and images properly. This is just to name a few.
You’ll want to think in terms of the data available to you too. There are plenty of tools available, such as Google Search Console and Google Analytics that provide fantastic insight into how people are arriving on your site and critically what they are doing once they get there.
SEO is long term game that is rarely considered as a compelted task. If you are using the data properly, you’ll be making changes to the customer touchpoints on your site and improving how content is displayed and accessed.
With appropriate tracking you can build goals into your SEO strategy, such as the number of contact forms to be completed or the frequency that eBooks are downloaded or newsletters signed up to.
Collate Systems are a data first company – meaning we use the data that is generated by your website usage to systematically improve your leads, sales and brand awareness.
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- Full SEO audit and action plan
- Keyword analysis and tracking
- Competitor analysis x 2
- Google search console management
- Local business citations x 10
- 1 x Blog per month
- 1 x Infographic
- 10 backlinks created
- Google rank tracking x 15 keywords
- Monthly consultation
- Ongoing optimisation of website (7 page limit)
- Monthly reporting
- Twitter management
- Facebook management
- Social video creation
- Touch point analysis
- Everything from the alpha package, AND:
- Google analytics and touchpoint analysis
- 2 x blogs per month
- Business directory citations x 15
- Twitter posts (4 per week)
- Facebook posts (4 per week)
- 2 x infographics
- 1 x Social video
- 15 backlinks created
- Ongoing optimisation of website (15 page limit
- Custom reporting
- Facebook growth strategy
- Everything from the beta package, AND:
- 20 backlinks created
- 4 x blogs per month
- 4 x infographics
- Competitor analysis x 4
- Custom reporting agreed
- Dedicated account manager
- Business directory citations x 20
- Facebook growth strategy
- 2 x Social video
- Google rank tracking x 25 keywords
Not quite what you're after?
Your business is unique. Your goals are unique. You are unique and your budget may be too. We can create a package that fits most budgets and objectives. Book your FREE consultation for more information about how we can help.