0121 389 0955 info@collatesystems.com

Social Media Marketing

Align your business strategy with your social media goals. Identify and track your ROI and establish the true cost of social media. 

Why Use Social Media Marketing?

Social media allows you to win more business. That’s the bottom line. 

Done well, social media let’s you put great content directly in front of your target audience. This can lead to more clicks through to your website, greater customer engagement, more leads, more sales and better brand awareness. 

In order to succeed with your social media strategy, you’ll need to consider how to write great copy and calls to action. You’ll want to carry out some keyword and hashtag analysis. An awareness of mobile users needs and creating content designed to promote conversation and engagement will be important too. You’ll need to set aside the time to ensure you are engaging with your audiences and collecting meaningful data about the usage of your pages and content. 

And you’ll need to monitor what else is going on, to spot market trends, customer sentiment, opportunities and risks. 

Being part of the communities you intend to sell by responding to questions, concerns, reviews or feedback will feature highly. 

With so much to do, how can you stay on top of it all? 

You need a coherent social media marketing strategy that links your business strategy and your social media usage together.

It’s important to be aware of the challenges in establishing an ROI for social media marketing investment and to create a model that defines how you will measure it.

There are financial and non financial benefits to using social media and it’s a good practice to document what these are for your business.

Above all, use the data available through insights, analytics and conversion rate tracking to ensure you are progressing towards your goals in a logical way.

Collate Systems are experts in creating your personalised social media marketing strategy.




  • Full SEO audit and action plan
  • Keyword analysis and tracking
  • Competitor analysis x 2
  • Google search console management
  • Local business citations x 10
  • 1 x Blog per month
  • 1 x Infographic
  • 10 backlinks created
  • Google rank tracking x 15 keywords
  • Monthly consultation
  • Ongoing optimisation of website (7 page limit)
  • Monthly reporting
  • Twitter management
  • Facebook management
  • Social video creation
  • Touch point analysis



  • Everything from the alpha package, AND:
  • Google analytics and touchpoint analysis
  • 2 x blogs per month
  • Business directory citations x 15
  • Twitter posts (4 per week)
  • Facebook posts (4 per week)
  • 2 x infographics
  • 1 x Social video
  • 15 backlinks created
  • Ongoing optimisation of website (15 page limit


  • Custom reporting
  • Facebook growth strategy



  • Everything from the beta package, AND:
  • 20 backlinks created
  • 4 x blogs per month
  • 4 x infographics
  • Competitor analysis x 4
  • Custom reporting agreed
  • Dedicated account manager
  • Business directory citations x 20
  • Facebook growth strategy
  • 2 x Social video
  • Google rank tracking x 25 keywords


Not quite what you're after?

Your business is unique. Your goals are unique. You are unique and your budget may be too. We can create a package that fits most budgets and objectives. Book your FREE consultation for more information about how we can help. 

Benefits of Using Technology to Communicate

The temptation may be to add them to a Facebook group, a text chain, or send an email! Nowadays, people can even be added to WhatsApp groups for quick communication between members. This is not always the best route as they are not private or secure and you cannot ever know who is reading or even adding to your group. You are better finding your own private space.


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