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Explainer Videos

The future of marketing, sales and online presence is video. Welcome to the world of beautiful, simple and affordable explainer videos.

What is an Explainer Video?

A simple, bright, easy to follow animated video made especially for you.

What will you use it for?

The choices are all yours. Browse our suggestions and let your imagination flow!

Types of Explainer Video

We have three distinct visual styles to choose from.

What is an Explainer Video?

Animated explainer videos are unique short films that advertise you or your business, or a concept.

  • A simple, highly engaging and visually compelling animated film made just for your business.
  • It can be designed with animated characters, music and a voice over.
  • Easy-to-follow and tailor-made to your specific requirements that focuses on explaining a concept or a business.
  • It can be loaded onto your website, social media or anywhere else you choose.
  • Or perhaps used in presentations to help drive a point across to your staff or face to face clients.
  • You have 100% ownership.

 

 

What will you use it for?

We have a small selection of suggestions of uses for the videos for you, but here at Collate Systems, we believe the list is endless. Here’s just a few…

  • To perfectly and simply explain your business in a nutshell to prospective clients.
  • To explain your new product in a simple and easy to digest fashion.
  • To capture the benefits of your idea.
  • Perhaps you want to lay out your FAQs once and for all on your website.
  • Need to have a video to welcome new comers?
  • To lay out the details of a new offer.
  • To create an atmospheric opening to your new website.
  • To increase brand awareness on social media.
  • Create a video for your email campaign.

    Types of Explainer Video

    We have three distinct types of video as a solid foundation for your unique video

    • Character animation – This is a visually bright video style with animated characters and colourful scenery. Bold and vibrant.
    • Whiteboard Animation– A simple, informative style of video based around a whiteboard. It can demonstrate the more serious side of your business with a simple easy-to-follow touch.
    • Crystal Videos – A modern, clean and vibrant format designed to communicate your stories and purpose using mixed animation.

    Benefits

    The future of marketing is video. Here’s why…

     

    SEO

    SEO needn’t be tricky, and with an explainer video it will radically increase your online presence!

    Process

    Here’s our brief guide to what happens…

    Benefits

    The future of marketing is here. It is video! Here’s why…

    • You will have 100% ownership of your unique Explainer Video!
    • Explainer Video Marketers achieve a 54% increase in brand awareness.
    • Among those with Explainer videos surveyed, 81% saw an increase in sales and 53% said support calls were reduced.
    • 97% of marketers say video has helped users gain a better understanding of their products and services.
    • On average, people spend 2.6x more time on pages with video than without. (Wistia)
    • Adding video to your emails can increase click rates by 300%. (HubSpot

     

    SEO

    How will videos benefit your online presence?

    • When polled, 90% of online shoppers said they found videos helpful in making decisions.
    • Over 63% of businesses use videos in their marketing.
    • 25% of companies publish videos every single week.
    • Video increases organic search traffic on a website by 157%. (Conversion XL).
    • Explainer/Animation Video is expected to make up 82% of internet traffic by 2021.

    Process

    Here’s a guide to the next step.

    • Who are you targetting?
    • Decide the aim of your message.
    • Pick the style of video, music, voice over and agree the script for your video.
    • Sit back and wait to receive your Explainer Marketing Video and make any adjustments.

    Things to consider - Our Top Tips

    We have a series of top tips for your explainer video…

     

    Things to consider - Sound

    Some things to consider when choosing your audio…

    Things to consider - Vision

    You’ve made it thus far, don’t stop reading now. You need to know what we recommend on the visuals, well here it is…

    Our Top Tips

    Things that you may wish to consider when choosing your video components…

    • Go Short – You can lose up to 60% of your audience if your video reaches two minutes or more.
    • Sharing Opportunities – Explainer videos less than 15 seconds long are shared 37% more often.
    • Strong Engagement – Explainer Videos under two minutes long get the most engagement. (Wistia)

    Things to consider- Sound

    Things that you may wish to consider when choosing your video components…

    • Voice over For those customers who choose to keep the audio switched on, the voice you choose will reflect your brand as established on your website/landing page.
    • Music – Just like the voice, music plays an important role in reflecting your brand.

    Things to consider - Vision

    Things that you may wish to consider when choosing your video components…

    • Subtitles– Up to 85% of Facebook videos alone are watched without sound according to research by Digiday. So, whatever your audience, we recommend subtitles.
    • Script–Focus on the issues of the customer, whilst showing the benefits of working with your solution. Your customer is then portrayed as a hero with your product or service as the key that will remove their issue and make their life wonderful!
    • Graphics– Who are your target audience? The graphics and scenery should reflect the daily things your target custom base encounter in their personal and professional life. Don’t forget to make it age appropriate and culturally accessible.
    • Animation style – The animation style should be quick, free flowing and easy to understand. Cartoon character style can be relaxed and young. Whiteboard style can be used for serious business and the crystal video can be used for the multi-purpose task with its clear, clean imagery. How your video looks, feels and works depends on your brand and budget.

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