Prospect Engagement Across LinkedIn, Twitter, Email, Text Message, Letters & Phone Calls
The World of social selling is very different to traditional sales.
Concepts such as ‘personal brand’ and ‘authenticity’ are highly important on LinkedIn. If you are involved in a B2B marketplace, then the chances are high that your target customers are using LinkedIn. With the right LinkedIn b2b marketing strategy you can reach more of the decision makers that matter to you.
Unlike the other major social networks, LinkedIn is unique with the quality of its users and the quality of the content shared.
40% of active LinkedIn users log in daily
Some 45% of LinkedIn users are involved in senior management or have decision making authority
LinkedIn Is the #1 channel B2B marketers use to distribute content.
LinkedIn accounts for more than 50% of all social traffic to B2B websites and blogs.
Senior executives and decision makers place a high degree of trust in the content they find on the LinkedIn platform.
Used well, the LinkedIn platform is akin to a living breathing CRM system.
Generating leads via the LinkedIn platform requires three primary components; time, consistency and skill.
In practice, most sales executives must balance the use of their time against other competing priorities. Efforts to gain the most significant benefit from the platform can be drowned out in the noise of other sales tasks.
Collate Systems address the 3 primary components of LinkedIn success head on.
Our technology, expertise and approach allow us to add the equivalent of 40-50 hours of LinkedIn productivity per week for each sales executive using our services and our approach is based on 6 principles of Influencing; reciprocity, scarcity, authority, consistency, liking and consensus.
Importantly, we do not claim to offer ‘instant fixes’ or ‘magical solutions’ to LinkedIn lead generation. Instead, our services deliver a long-term strategy that builds relevant audiences, engages with them, builds rapport and shares interesting content.
There is no one size fits all approach with our services.
For each client we create a unique lead generation plan that selects the
most appropriate of our tools and aligns them against budget and ambition.
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