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Digital Marketing Quiz 1

What does "AMP" stand for?

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Correct! Wrong!

Originally introduced as an open source web component framework, Accelerated Mobile Pages help news/media sites to create web pages that load faster on mobile phones. AMP-enabled content is increasingly present in search results and can usually be identified by the AMP icon that Google includes. See: https://tinyurl.com/MeaningOfAMP

What is regarded as a good Click Through Rate (CTR)?

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This is a subjective figure, but factors to consider are: Network, Relevance, Ad Rank, Device, Data and Vertical. See: https://tinyurl.com/GoodCTR

What is "evergreen content"?

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Evergreen content helps blogs to get backlinks, ranks for important keywords and to generate masses of organic traffic over time. See: https://tinyurl.com/WhatIsEvergreenContent

Which of the following is a messaging campaign testing methodology?

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A/B testing basically means testing an "A version" of your campaign against a "B version" of it. The simplicity of this test enables you to test one variable of your campaign in isolation. See: https://tinyurl.com/MessagingCampaignTesting

How many updates did Google make to its search algorithm in 2018?

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3,234 to be exact - an average of nearly 9 per day! This begs a question - to what extent is it necessary to keep track of all these updates? Se: https://tinyurl.com/GoogleAlgoUpdates

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